Transit providers compete for customers in an increasingly complex market with myriad new mobility services. Such services—including shared bicycles, ride-hailing applications, and mobility applications—both complement and compete with traditional transit services. Most of these new services are smartphone-based and the companies that operate them use their applications to collect comprehensive, detailed data on customers’ travel patterns and service experience. This information allows them to adapt their services rapidly and effectively to meet their customers’ needs. By contrast, most transit agencies collect data on customers’ travel patterns and service satisfaction only episodically and using conventional survey approaches—which are often expensive, cumbersome, and deliver much less-detailed data.
rMove can be deployed with riders recruited onboard, at stations/stops, or through email or address-based recruitment approaches, depending on the study’s needs. It can be used to understand mode share, origin-destination patterns, and satisfaction with recently concluded transit trips or facilities, among other metrics. Using rMove can also help transit agencies understand more than just a single trip—it can be deployed for several days at a time—helping agencies understand when riders use alternative mobility services over transit, how transit use differs on weekdays and weekends, and—potentially—how transit use changes during service disruptions or after a new service is implemented.
RSG will be deploying an rMove-based transit survey with New York Metropolitan Transportation Authority and the New York City Transit Authority in 2017 to answer some of these important questions.